Marketing old products to new markets is a challenge for even the most high profile marketing agencies, but Year 11 made it look effortless. Using a brand new ICT-based enterprise platform to visually develop and share their ideas, the girls created new uses and re-designs for products such as the teasmade, typewriters and a Sony Walkman. Their enthusiasm, creativity and great team work permeated the whole day. After a one minute pitch and an audience vote before lunch, five teams went into a ‘Strictly Come Dancing’ style final where judges scored a three minute pitch, but the audience had the final vote. The winning team, ‘Polaroid Instant’, redesigned the old classic camera with digital features such as photo editing and a touchscreen. Congratulations to Matilda T, Anesha H, Naymal S, Bronwen E, Caitlin C and Imogen R.
